What it means to be made in Italy today.

Italian wine is one of the most diverse and fascinating sectors for the discerning consumer. Primaterra brings Italy to all levels of consumers with its quality, value, convivial spirit, and flair, and serves as a refreshing alternative to convention.

Primaterra is the quintessential Italian wine brand that offers exceptional quality, playful branding, and established national distribution. The brand is growing exponentially by offering great value products in high growth categories for major accounts.

La Maialina is a leading brand of Italian wines that offers exceptional quality and value. Our flagship products are Gertrude and Gilfredo, two distinctive wines that have earned national recognition and distribution. We expect these products to grow significantly in the next few years as more consumers continue to discover their superior quality and affordability.

La Maialina (little pig) combines an attractive visual design, excellent reviews, and outstanding quality to create a memorable wine experience. Our wines are available at a reasonable price across the United States.

"La Maialina is my most exciting discovery in Tuscany so far this year... I was blown away by what I tasted. When you factor in the price, these are some of the most stunning values to come out of Tuscany, or anywhere for that matter.”

- Antonio Galloni, Wine Advocate

QuattroMani is a premium Italian wine brand that specializes in niche categories with high demand. Its Montepuliciano d’Abruzzo and Lambrusco wines are examples of unique and growing segments that appeal to US consumers, as well as its newest extensions including Frappato from Sicily and Falanghina from Campania.

Santorini is famous for its breathtaking views of the sunset over the Kaldera (volcanic crater) and its exquisite dry white wines made from the native Assyrtiko grape. This grape variety is one of the few crops that thrived in the island’s harsh climate. Our Kaldera Assyrtiko is made from 60+ year old vines grown in extreme conditions of high heat and volcanic soils, resulting in a wine with minerality, vibrant acidity, length and unique texture. Kaldera can be enjoyed by itself or with seafood, shellfish, or white meat.

WINEMAKER NOTES: Strong vintage that was produced from a long dry 2021 growing season. The old rootstock pulls a beautiful character from the volcanic soils.

"A perfect aperitif for a hot summer day, or pairing with seafood and salads, this is a beautifully balanced, light-bodied wine. Aromas include ripe pineapple, lemon and lime, and the palate has a long, racy finish"

—92pts Wine Enthusiast

Rilasso is designed for on-premise BTG opportunities with its appealing juice, eye-catching design, and affordable price. The packaging uses stelvin closure to attract high-volume on-premise national accounts. This brand will be carefully managed to limit its off-premise presence to ensure low market price visibility.

The Italian phrase “dolce far niente” means the sweetness of doing nothing. These moments of blissful leisure have become increasingly scarce. Rilasso, or “relax,” is inspired by the joy that can be found in the present moment.

Lido Limone translates to "Beachclub Lemonade" in Italian. Lido Limone, a new lightly sparkling organic vodka lemonade cocktail, reflects the colors, patterns, and general vibes of Italy's Amalfi Coast. The eye-catching and innovative packaging is unmatched as is the quality of its juice.

Lido Limone is lightly sparkling vodka lemonade made with organic gluten free lemonade and triple distilled corn vodka. The crisp organic lemonade is the perfect blend of tangy and sweet. Made with with real lemons, cane sugar and turmeric - rich in vitamin C, antioxidants, and anti-inflammatory properties. The cocktail is lightly sparkling with 7% ABV for a perfectly integrated balance of lemonade and vodka.

The organic ingredients are of the highest quality, are vegan, and its relatively low alcohol levels appeal to the conscious consumer / low alcohol movement.

VERDAY is a light, low-alcohol, dry, and easy-to-drink canned white wine from Portugal with a refreshing fizz and crisp green fruit flavors. VERDAY is a female-oriented luxury alternative to hard seltzer. The wine has a noticeable spritz and is similar in general style to "Vinho Verde" (made from the same grapes), but with more effervescence to accentuate its freshness and crispness. VERDAY has an extremely attractive and functional packaging that makes it great for the pool, beach, boat, and anywhere that hard seltzer is popular today.

VERDAY offers a premium canned wine experience with its exceptional packaging and ingredients. Its quality wine, low alcohol content, gentle carbonation, convenient can design, and four-pack presentation set VERDAY apart from other canned or bottled wines in the market.

ASM was launched in 2022, and will have its first full year in the market in 2023 where we want our brand to become synonymous with the newest and hottest category in whiskey.

As the American Single Malt Whiskey category continues to grow, we are positioning ASM to become the category "call brand" through its unique name, high quality juice, top awards / ratings, and comparable affordability.

ASM is made from 100% malted barley, pot distilled, aged for a minimum of three years, and finished in sherry casks. 42% ABV.

ASM maintains meticulous control over the conditions within the oak of the sherry cask through careful selection and monitoring of the toast and char of the wood to ensure that the flavors are developed perfectly.

Pecan, red apple, and honeysuckle on the aroma, dried fig, ripe red fruit, and candied date in the midrange, with dry sherry and a balanced, Islay-style smoke on the finish.